About

Apple.Wind.Palm.® is a restoration and wellness brand birthed in 2019, during the COVID-19 pandemic. During these unimaginable times, Founder & Creative Director Chastidee Davis-Wright relied on Caribbean wellness rituals; the natural healing remedies passed on by the matriarchs of her family over time. These resources inspired her to create personal care products for loved ones in a time of need.

Formulas have been thoughtfully curated and sourced using the same resources her immigrant family had access to while living in the West Indies. For centuries, our people have been self-healing while learning to 'survive and thrive' in undesirable conditions. 

In 2021, Chastidee paused production of Apple.Wind.Palm.® products to take care of her mother, who was diagnosed with stage-3 breast cancer. In 2023, she lost her maternal grandfather to Alzheimer's disease. Four months later, Chastidee's father succumbed to liver disease.

Apple.Wind.Palm.® was revived in 2024, only months after Chastidee's father passed. Since then, she has dedicated her life's work to promoting the importance of health & wellness, especially in times of grief. 

Apple.Wind.Palm.® aims to be an approachable wellness brand for all; amplifying the voices and culture of the Caribbean diaspora remains at the forefront.  

What's in a name?

The name Apple.Wind.Palm.® is our Founder's love letter to to the people and places that keep her grounded. The name symbolizes her birthplace of New York City, her husband's birthplace of Chicago and the life they've built in Los Angeles. 

Her story. His story. Their dwelling.